IAABD Proceedings
IAABD Proceedings are the official publication outlet for peer/blind-reviewed manuscripts for
IAABD annual conferences. Unless decided otherwise by the IAABD Executive Committee,
IAABD Conference Proceedings will publish only fully conceptualized and complete papers, not
abstracts or works in progress. Correspondence regarding IAABD Conference Proceedings
should be addressed to the IAABD Proceedings Editor, at the address below:
Dr. Simon Sigue
IAABD Proceedings Editor
Associate Professor of Marketing
School of Business
1 University Drive
Athabasca AB T9S 3A3
simons@athabasca.ca
Tel: (780)460-0340
Fax: (780)675-6338
University of Florida 2008
2008 IAABD Proceedings